Eurosatory – Vehicles in New Worlds

From the trade-show stand into the field – vehicle photography with AI environments

At Eurosatory in Paris, one of the world’s most important trade fairs for defence and security, we photographed vehicles and systems on site: in the hall, under artificial light, between visitors and exhibition stands.

The vehicles themselves were photographed for real. Only the surroundings were created with AI: we cut out the shots and placed them in realistic operational environments such as heathland, desert, mountains or coastline. We adjusted light, shadows, dust, mud and spray so that vehicle and environment merge into a convincing overall image.

The result is images that would otherwise only be possible with great effort: no transport into the field, no restricted area, no weather risk. For manufacturers and suppliers, this opens up new possibilities for catalogues, trade-show appearances, websites and social media – fast, flexible and with the visual language of a real outdoor production.