HELLA Gutmann Solutions

Two looks, one brand – application shoot for HELLA Gutmann

For HELLA Gutmann, we carried out a multi-day application shoot at the HELLA Academy in Erwitte, featuring new workshop solutions for ADAS calibration, headlamp adjustment, vehicle diagnostics and emissions testing. Using a mobile flash system and a custom lighting setup, we staged the equipment where it belongs: in real workshop use, in the hands of professionals.

For the Plus and Pro product lines, we developed two distinct visual worlds. The Plus look is bright, clear and modern. The Pro look relies on dark, striking scenes with heavily desaturated backgrounds – while the products keep their full colour and become the clear focal point.